Garage Magazine brings to life the most original and ambitious collaborative projects across contemporary art, architecture, design and fashion. The Garage Mag app has been designed to take these projects even further into cutting-edge media. Working in tandem with your printed issue, the app uses image recognition to scan selected pages to activate augmented and virtual reality experiences.Launched in 2014 with Jeff Koons’ first virtual sculpture, the app has since hosted many innovative digital collaborations with artists and designers, as well as partners such as Marvel, Beats and Snapchat. In 2017 together with a new magazine design, the app required a visual and conceptual improvements of user experience.
Made with and for Holloway UK Ltd (Vice, Garage Magazine), Meire und Meire, and The Mill.Completed in 2017
In new design, the app has received a dynamic icon that changes its look according to the cover of the current issue. In order to bring the app closer to the magazine's design, the icon inherited an iconic and recognisable letter G from the Garage Magazine’s logo and has got gradient background based on the colours of the current issue’s cover.
BETTER & FASTER
Design improvements covered not only the visual appearance of the app, but also its technical side. One of the most critical concerns of user experience was application’s stability and short battery life. Constantly scanning, the app was draining battery very quickly which led to overheating a mobile device, and occasional crashing. Scanning on demand through the newly introduced Scan button helped to unload apps memory. Depicted with minimalistic icons, main control elements such as Menu, Scan and Share were placed on the bottom of the screen boosting up the accessibility and improve its overall performance.
With Garage App, Art and Fashion Magazine is being expanded to include a virtual stage and the digital space. The scanning of certain subjects using mobile devices activates augmented reality and narrative levels. Objects appear as an overlay or overlay. Movies, 3D models, references to websites and shops, even simple digital games correspond with the contents of the magazine, that results in a multitude of creative possibilities for publicists and advertisers.
The app was created in close collaboration with the Garage Magazine team and development team of The Mill in high speed iterative process. In less than two weeks, the app was completely redesigned matching the upcoming Garage Magazine update, and solving the major user experience and performance issues. Key screens, animations and assets were delivered to the teams of the Garage Magazine and The Mill for further technical implementation of the project on the client's side.
Concept, interaction experience, visual design, illustration, animations and assets
CUT THE BULLSHIT. START TALKING