Each year, Porsche publishes a report to reveal annual successes in growth and innovation to its shareholders and clients. Porsche’s annual report reflects to its own role and place in the history of sports car industry, and explores its futuristic vision of car industry as technological, social and cultural phenomena, in form of digital magazine.
Made with and for Porsche AG, and Meiré und Meiré.
Completed in 2017
The magazine depicts sports car brand in prism of human lives through meticulously crafted materials in various formats of interviews, essays, research articles, and photo stories. Annual report is presented in two logical sections — an inspiring flow of stories, and an informative facts and figures.
Taking in account time limitations, the basic page templates were designed in such a way as to effectively showcase and to lay out any type of editorial material regardless content formats or its volume.
The second section of the report represents the key facts and figures, and is highly loaded with texts and statistic informations such as various static and interactive diagrams, charts and graphs . The information is portioned and packaged on such a way to provide a satisfying reading experience.
In a short period of time, a vision was designed and delivered together with general guidelines and recommendations for further development and implementation by the Porsche's development team. Contributions on aspects of digitalization by well-known authors and artists are complemented by augmented reality layers to create emotional and functional added value.
Concept, Interaction Experience, Visual Design, Illustration
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