— GERMAN HANDS-ON ART DIRECTOR & CREATIVE DRIVEN BY PASSION TO DIGITAL & ANALOG MEDIA
HELLO@ALEXFIRS.COM
EXPERTISE
Practicing a PRAGMATIC METHODOLOGY based on my personal working experience, I create bold and effective designs, on the intersection of a sharp aesthetic and clear systematic approach with a meticulous attention to detail. The methodology includes the notion that any idea, solution, design or anything is possible if it correlates with common sense, obtains strong and precise conceptual foundation with brilliant execution for minimum time and with least resources required. According to this approach, EVERYTHING IS A PRODUCT with its own set of values, properties and functions, therefore there is no structural and ideological difference between a book and a website, or between physical object and digital application. In this framework, DESIGN is perceived as utilitarian tool, and DESIGN PROCESS as directed activity serving FOR and WITH product or business. This means that design cannot turn meaningless into meaningful, create value where there is none, or make dead alive… but design can engage, impress, and find a strong, honest and authentic voice for any business to connect with its audience. Preferring a holistic hands-on approach that includes complete integration into a project starting from conceptual and visualisation phases till implementation control and delivery, I provide a rare combination of expertise to influence a product on several levels:
INTERACTIVE EXPERIENCE
Web sites, applications, mobile and responsive adaptations, interaction concepts and product vision
DIGITAL BRANDING
Campaigns, platforms, activation and relaunch strategies, design systems and style guides
CONTENT PRODUCTION
Creative and artistic direction, imagery, illustration, content strategy, consultancy and copywriting
GRAPHIC & EDITORIAL DESIGN
Trademark design and naming, systems of visual identification, books and magazines
DESIGN LEADING
Directing creative teams, providing vision and sustaining brand consistency on each level of design process
LECTURES & EDUCATION
Sharing knowledge and teaching, giving lectures and workshops, literally anywhere
EXPERIENCE
Previously living in St. Petersburg, Moscow, Bremen and Cologne, I worked with small local design studious and internationally renown agencies such as Meiré und Meiré and Denkwerk for clients from art and fashion industries, as well as digital platforms and services. Currently, I work with Berlin and Frankfurt based product agency Neugelb as Senior Art Director / Design Lead shaping digital services and products for Commerzbank.
CLIENTS
🏦 Commerzbank 🔶 Neugelb 🖼️ Garage Magazine 💦 Dallmer 🚘 Porsche 🎨 IX Berlin Biennale for Contemporary Art 🔳 KW Institut for Contemporary Art ⚫️ Meiré und Meiré 🚧 OBI 👦🏾 Unesco 👧🏾 You Stiftung ✉️ Deutsche Post ☎️ Congstar 🎉 Interactive Cologne 🏖 Tui Blue 🦀 Deutsche Krebshilfe 🚜 Continental 💭 Denkwerk 💜 Lamore 🍋 Spar Russia 🌝 Smart & Bright 🏢 Meandre 👨🎨 Andrei Sharov ⭐️ Stars Bridge ⚙️ Rertoblock 💸 AQRM Aleph 💬 and many other great ones…
BLINGS
The Lovie Awards. Gold in Websites Best Design 🏆 iF Design Award. Communication 🏆 Golden Award of Montreux. Gold in Digital 🏆 Golden Awards of Montreux. Finalist 🏆 Awwwards. Site of the Day 🏆 FWA. Site of the Day 🏆 Deutscher Digital Award. Silver 🏆 CSS Design Awards. Site of the Day 🏆 Cresta. Finalist in Craft Interactive Interface & Navigation 🏆 Annual Multimedia. Gold in Digital Special Formats 🏆 Annual Multimedia. Silver in Event & Game 🏆 London International Awards. Silver in Visual Design 🏆 Red Dot Award. Online Microsite 🏆 iF Design Award. Communication 🏆 Rating of Runet. Silver in B2B Web Sites 🏆 Rating of Runet. Gold in Design Agency Web Sites 🏆 Rating of Runet. Silver in B2B Web Sites 🏆 Geschichts Codes. Silver
CUT THE BULLSHIT. START TALKING
hello@alexfirs.com
— GERMAN HANDS-ON ART DIRECTOR & CREATIVE DRIVEN BY PASSION TO DIGITAL & ANALOG MEDIA
HELLO@ALEXFIRS.COM
EXPERTISE
Practicing a PRAGMATIC METHODOLOGY based on my personal working experience, I create bold and effective designs, on the intersection of a sharp aesthetic and clear systematic approach with a meticulous attention to detail. The methodology includes the notion that any idea, solution, design or anything is possible if it correlates with common sense, obtains strong and precise conceptual foundation with brilliant execution for minimum time and with least resources required. According to this approach, EVERYTHING IS A PRODUCT with its own set of values, properties and functions, therefore there is no structural and ideological difference between a book and a website, or between physical object and digital application. In this framework, DESIGN is perceived as utilitarian tool, and DESIGN PROCESS as directed activity serving FOR and WITH product or business. This means that design cannot turn meaningless into meaningful, create value where there is none, or make dead alive… but design can engage, impress, and find a strong, honest and authentic voice for any business to connect with its audience. Preferring a holistic hands-on approach that includes complete integration into a project starting from conceptual and visualisation phases till implementation control and delivery, I provide a rare combination of expertise to influence a product on several levels:
INTERACTIVE EXPERIENCE
Web sites, applications, mobile and responsive adaptations, interaction concepts and product vision
DIGITAL BRANDING
Campaigns, platforms, activation and relaunch strategies, design systems and style guide
CONTENT PRODUCTION
Creative and artistic direction, imagery, illustration, content strategy, consultancy and copywriting
GRAPHIC & EDITORIAL DESIGN
Trademark design and naming, systems of visual identification, books and magazines
DESIGN LEADING
Directing creative teams, providing vision and sustaining brand consistency on each level of design process
LECTURES & EDUCATION
Sharing knowledge and teaching, giving lectures workshops literally anywhere
EXPERIENCE
Previously living in St. Petersburg, Moscow, Bremen and Cologne, I worked with small local design studious and internationally renown agencies such as Meiré und Meiré and Denkwerk for clients from art and fashion industries, as well as digital platforms and services. Currently, I work with Berlin and Frankfurt based product agency Neugelb as Senior Art Director / Design Lead shaping digital services and products for Commerzbank.
CLIENTS
🏦 Commerzbank 🔶 Neugelb 🖼️ Garage Magazine 💦 Dallmer 🚘 Porsche 🎨 IX Berlin Biennale for Contemporary Art 🔳 KW Institut for Contemporary Art ⚫️ Meiré und Meiré 🚧 OBI 👦🏾 Unesco 👧🏾 You Stiftung ✉️ Deutsche Post ☎️ Congstar 🎉 Interactive Cologne 🏖 Tui Blue 🦀 Deutsche Krebshilfe 🚜 Continental 💭 Denkwerk 💜 Lamore 🍋 Spar Russia 🌝 Smart & Bright 🏢 Meandre 👨🎨 Andrei Sharov ⭐️ Stars Bridge ⚙️ Rertoblock 💸 AQRM Aleph 💬 and many other great ones…
BLINGS
The Lovie Awards. Gold in Websites Best Design 🏆 iF Design Award. Communication 🏆 Golden Award of Montreux. Gold in Digital 🏆 Golden Awards of Montreux. Finalist 🏆 Awwwards. Site of the Day 🏆 FWA. Site of the Day 🏆 Deutscher Digital Award. Silver 🏆 CSS Design Awards. Site of the Day 🏆 Cresta. Finalist in Craft Interactive Interface & Navigation 🏆 Annual Multimedia. Gold in Digital Special Formats 🏆 Annual Multimedia. Silver in Event & Game 🏆 London International Awards. Silver in Visual Design 🏆 Red Dot Award. Online Microsite 🏆 iF Design Award. Communication 🏆 Rating of Runet. Silver in B2B Web Sites 🏆 Rating of Runet. Gold in Design Agency Web Sites 🏆 Rating of Runet. Silver in B2B Web Sites 🏆 Geschichts Codes. Silver
CUT THE BULLSHIT. START TALKING
hello@alexfirs.com