What will our future look like if everything is connected? In order to reply that, Interactive Cologne commissioned an interactive event to show how much digitalisation already pervades our everyday life.
Made with and for Interactive Cologne, and Denkwerk.
Completed in 2015.
RECOGNITIONGolden Award of Montreux, iF Design Award, Annual Multimedia and Webby Awards.
GO WITH THE FLOW
Beats & Bytes is an experiment to explore what the party of the future could look like. In collaboration with Dr. Daniel S. Margulies, researcher of flow conditions at Max Planck Institute, the real time data from the DJ's brain and the pulse of the dancing fans were used to capture and visualise the party’s mood.
To get partygoers involved in the live experiment, iOS and Android app called Beat Reader measures individuals' heartbeats using special wearables or the cameras on users' smartphones, and entered them into the real time visualisation of the average pulse behind the DJ's platform.
The dynamics of 3D visualisations projected onto the walls were influenced by both audience pulses captured with the mobile app, and a headset measuring the DJ's brain waves, which were simultaneously translated into a visual experience, thus making each and every partygoer a VJ.
The Beats & Bytes project not only earned the enthusiasm of those at the party, but of the national media, too. And Dr. Margulies plans to keep using the app in the future to collect more data and thus better understand the concept of flow.
Concept, interaction experience, visual design, illustration, animations and assets
CUT THE BULLSHIT. START TALKING